Introduction
October 23, 2025 marks an important day for many across India — it is the day of the festival Bhai Dooj (also spelled Bhai Dooj) and coincides with other cultural observances. In this article we’ll explore what Bhai Dooj is, its significance, how it’s celebrated, and also touch on other fun and lesser-known holidays that fall on this date.
What is Bhai Dooj?
The festival of Bhai Dooj (also known as Bhai Bij or Bhau Beej in some regions) is celebrated on October 23, 2025 in many states of India. The qppstudio.net website+3BankBazaar+3Bajaj FinServ Markets+3
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It follows the major festival of Diwali and is part of the post-Diwali festivities. india.gov.in+2Bajaj FinServ Markets+2
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On Bhai Dooj, sisters invite their brothers, apply a ceremonial tilak on the brother’s forehead, and pray for their well-being. Brothers in turn give gifts and promise to protect their sisters.
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While predominantly a Hindu festival, its cultural relevance cuts across various communities in India.
Regional Recognition & Holiday Status
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According to the holiday calendars for October 2025 in India, October 23 is listed as Bhai Dooj for several states. Bajaj FinServ Markets+2BankBazaar+2
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It is marked as a “Restricted Holiday” in the national holiday list (i.e., optional holiday for many employees) in India. Time and Date+1
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Because it is regionally celebrated, the exact observance (holidays for schools, banks, etc.) may vary state-wise. For example, banks might be closed in certain states. The Economic Times+1
Significance & Cultural Angle
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The festival symbolises the bond between brothers and sisters, emphasising love, protection and respect.
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It also serves as the festive closure of the Diwali period, extending the spirit of light, joy, and family togetherness.
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From a cultural marketing or blog-angle for your website, you can highlight how in today’s fast-paced world such festivals bring families together, rekindle affectionate bonds, and offer a moment of reflection and celebration.
Celebrations & Traditions
On Bhai Dooj, you’ll commonly see:
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Sisters preparing sweets and special dishes for their brothers.
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Rituals such as applying tilak, offering sweets, exchanging gifts.
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Togetherness with family, sometimes small gatherings or visits to the brother’s home or vice-versa.
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It is also a good time for brands, social media, and blogs to create content about sibling gifts, family outings, and festive recipes.
Other Observances on October 23
Besides Bhai Dooj in India, October 23 also features several international and quirky observances, which can make interesting supplemental content:
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Mole Day — celebrated by chemists (6.02 a.m. to 6.02 p.m.) in honour of Avogadro’s number. Royal Society of Chemistry Education+1
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National Boston Cream Pie Day — a fun food-related observance. Days Of The Year+1
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National Canning Day, National Croc Day and other light-hearted “National days” listed for October 23 globally. Holidays and Observances+1
These fun facts make the date interesting beyond just the regional festival, and could help with SEO by capturing long-tail keywords or “fun holidays October 23” search queries.
Why This Article Matters for Your Audience
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If your audience is in India (or has Indian diaspora), they’ll be searching for “Bhai Dooj 2025 date”, “Bhai Dooj significance”, “Bhai Dooj celebrations in India” etc.
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If your website covers lifestyle, culture, travel, or family themes, this article can attract traffic during the festive season.
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It offers multiple angles: cultural explanation, how to celebrate, recipe/gift ideas, sibling stories, plus fun global holiday trivia.
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From an SEO standpoint, using keywords like “Bhai Dooj 2025”, “October 23 holiday India”, “sibling festival India”, “festivals after Diwali” will help. Also including a meta description like:
“Discover why October 23, 2025 is celebrated as Bhai Dooj across India, how the festival strengthens sibling bonds, and explore fun international observances falling on this day.”
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Use internal linking: link to your other festival articles (e.g., Diwali, Govardhan Puja) and tag appropriately.